Monday, October 21, 2013
“The public just can’t get enough,” said Shana Capozza, the director of marketing and publicity at The Globe Pequot Press, which is promoting three new JFK books: “Where Were You? America Remembers the JFK Assassination,” “Kennedy and Reagan: Why Their Legacies Endure,” and “JFK in Ireland: Four Days that Changed a President.”
“When you think about how many different ways that story can be told — on an historical, personal, political, or cultural level — you recognize that the increased public interest in the Kennedys because of the looming 50th anniversary offers a plethora of opportunities for authors and publishers to engage with and fulfill the needs of readers on a number of different levels,” Capozza told POLITICO.
And plethora it is: “Parkland” hit theaters last month and tells the story of the assassination and its aftermath from the perspective of the medical staff Parkland Memorial Hospital in Dallas, where Kennedy was pronounced dead. Magazine racks are filled with special anniversary editions from Vanity Fair, The Atlantic and LIFE, which first brought the Zapruder film to the American public, and has a new book out featuring the complete Zapruder film.
Traditional book publishers are leaping at the opportunity as well — perhaps more so than any other platform. A search for “JFK” on Amazon finds more than 100 books with a publication date between September and December. One examines the five days surrounding the assassination, another just the day of Nov. 22, 1963 and a third takes a look “minute by minute.” Other works examine the assassination in novel form. There’s even a spoof on the “Choose Your Own Adventure” series, dubbed “Lose Your Own Adventure.” More seriously, another book takes a look at what might have happened if Kennedy hadn’t been shot.
“For a book publicist, there is no better time to be working on a book about JFK,” said Lorna Garano, the founder of Lorna Garano Book Publicity, which is promoting, “The Hidden History of the JFK Assassination” by Lamar Waldron. “If you have a credible book with new information or an original perspective, you’re almost guaranteed media interest.”
“There is an entirely new generation to be introduced to the Kennedys, and it may be through all of the exhibits, books and movies that will spring up,” said Jayne Sandman, principal at BrandLinkDC.
Aimed at that new generation is anniversary digital content. The NBC affiliate in Dallas-Fort Worth, KXAS, has made an iPhone app, called “NBC 5 Remembers,” which “offers unique historical insight into events leading up to and surrounding that tragic day.” University of Virginia politics professor Larry Sabato’s new book, “The Kennedy Half-Century: The Presidency, Assassination, and Lasting Legacy of John F. Kennedy,” also has an app coming with audio of the Dallas police dispatch from the day of the shooting.
Hugh Morton, who has been trying to bring his “Who Killed JFK?” app to the market, says, “There’s plenty of room for everyone in many diverse media, old and new, provided they keep their projects grounded in fact and not get carried away with demeaning and confusing rumor and innuendo.”
For moviegoers who’ve may already have seen “Parkland,” Warner Bros. is re-releasing Oliver Stone’s 1991 film “JFK” in theaters and on Blu-Ray. The Smithsonian Associates will also screen Stone’s film at the National Museum of American History on Nov. 1, followed by a sold-out discussion with the director.
Read more: http://www.politico.com/story/2013/10/jfk-assassination-50th-anniversary-media-98558.html#ixzz2iNQz7oZJ
Friday, October 18, 2013
As your filmmaking career starts to grow, it’s crucial that your actions don’t strangle it in its infancy.
By avoiding the mistakes that so many filmmakers make you have a far greater chance of succeeding well beyond the first 2 years of the launch date of your career.
1. Doing Too Much YourselfBusiness owners as well as filmmakers fall into this trap as they attempt to minimise costs. It can mean that you will get bogged down in the day-to-day nitty gritty, keeping you from stepping back and taking a good hard look at the future. Future planning, and with it, the ability to anticipate problems, are two important areas successful filmmakers have to keep control of. Doing too much can mean that the fire-fighting cycle just keeps repeating over and over again.
Coupled with that is the guilt associated with neglecting family and personal relationships. This often leads to exhaustion and collapse.
Why not call for extra help before you need it, and not after the cracks have begun to show, and usually, it is too late.
2. You Don’t Know What You Don’t KnowMost independent filmmakers start their career because they are really good at something. Some are really good at directing action, others have a flair for working with actors, and others are just good solid all-rounders.
What many filmmakers forget is that it is a business which involves a host of different skill sets. They forget that filmmaking requires the basic business management skills such as: sourcing new clients and work, marketing and publicity, recruiting new crew and staff, and managing the cash flow questions that any small business has. Add into this the creative mix and you have the potential for a meltdown.
Running and more importantly, developing and expanding your movie career is like growing and developing any type of business. It is unlikely that you will have the expertise to do everything needed yourself.
Successful filmmakers learn to recognise their own skills and knowledge and take action to fill the gaps in their career plan.
3. Quitting The Day Job Too QuicklyA filmmaker or screenwriter’s passion in what they are doing is usually so high that they enjoy some intital successes and revenues. They then quit their day jobs and hire premises and staff – only to face psychological and financial ruin when their early successes have been a minor blip on the long hard haul to a successful career.
Everyone needs money in order to survive. Make sure you are able to cover your monthly expenses before you ditch your day job. Often people try to get film work, but don’t know how to get work without experience.
Done correctly, you might be able to apply for funding or enjoy certain strategic tax benefits depending on your personal profile and the geographical territory you live in.
Read more at http://www.raindance.org/8-mistakes-filmmakers-make-that-kill-their-careers/